cSquaredE

Helping mid-market technology companies with

strategy, marketing, business development, M&A

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Since 2008, cSquaredE has helped numerous small-cap and mid-market businesses.  In each situation, we were asked to quickly understand their markets, competitors, and growth priorities, and derive an optimal recommendation.

Projects Market segmentation and attractiveness Company and product positioning Market research and voice of customer Acquisition target identification, deal flow Due diligence and business plan evaluation Financial modeling and analysis Organizational assessment and recommendations Product management and marketing

Outcomes Improved a CEO’s understanding of a market, leading to an optimized investment decision Closed $50 million acquisition of fast-growing enterprise software company, and authored go-to-market strategy for the new combined organization Enhanced a company’s positioning, communications, and sales force effectiveness Refined a CEO’s business plan, leading to an enhanced product launch Identified improvements for a company’s sales and marketing process, including personnel changes

Clients

NASDAQ-traded computer peripherals maker and video streaming software publisher; $100 million annual sales

Fast-growing ecommerce and shipping software company; $5 million annual sales

Global language translation services and software provider; $20 million annual sales

International printer of retail displays, packaging labels and stored-value cards; $50 million annual sales

Upstart asset ID / tracking software and services provider; $5 million annual sales

National provider of pneumatic, motion control, automation and robotic solutions; $50 million annual sales

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