Strategic Marketing and Business Development for Mid-Market Technology Companies

cSquaredE

Helping mid-market technology companies with

strategy, marketing, business development, M&A

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Executives at small-cap and mid-market companies often thrive at running a million miles per hour. Constantly juggling the spectrum of priorities – customers, shareholders, pipeline, team building, or learning to use the new iPad – they enjoy the responsibility and success.

When it comes to launching new technology businesses, however, research shows that most of these leaders fail, often due to misguided beliefs, such as:

If we build it … they will come

The best technology always wins

Our sales force can sell anything

What’s often missing is thoughtful strategy and marketing. That’s where cSquaredE provides expertise.

cSquaredE

thoughtful | inventive | growth-oriented | focused | leadership

cSquaredE believes in a “Ready, Aim, Fire” approach to new venture development, and has a successful track record of helping CEO’s and CFO’s with strategic thinking and business development execution.

With a broad-based background in technology, general management, strategy, M&A, and marketing, we can help executives direct their energies toward the right investments.

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