Go-to-market, M&A and exit strategy advisory for B2B software & SaaS companies

Being on the receiving end of a “No-No” in baseball stinks, even though you’d give credit to the opposing pitcher for their great performance.

Conducting voice of the customer (VOC) interviews is another product management sport that takes practice and precision, but can result in getting shutout if you’re not prepared.

Take a look at these nine “no-no’s” of VOC interviews, written by Chad and published by Pragmatic Institute™, to help you and your product team prepare for knocking your next VOC project out of the park!