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The Nine No-No's of VOC Interviews

Being on the receiving end of a “No-No” in baseball stinks, even though you’d give credit to the opposing pitcher for their great performance.


Conducting voice of the customer (VOC) interviews is another product management sport that takes practice and precision, but can result in getting shutout if you’re not prepared.


Take a look at these nine “no-no’s” of VOC interviews, written by Chad and published by Pragmatic Institute™, to help you and your product team prepare for knocking your next VOC project out of the park!

Chad Eckes strategy consulting
"Let me help you get your solution to a market that cares."


2821 E Lake of the Isles Pkwy

Minneapolis, MN 55408

Tel: 508.667.3890

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