Go-to-market, M&A and exit strategy advisory for B2B software & SaaS companies

In this 30-minute presentation, Chad shares a methodology for conducting voice of the customer (VOC) research projects, centered around one-on-one interviews with customers.  Chad explains a nine-step process for VOC projects, highlighting what TO DO and what NOT TO DO in each step. Visual examples of tools and artifacts from actual projects are presented. 

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This webinar was part of ProductCamp Twin States 2020, hosted virtually on Nov. 6th & 7th, 2020, by the Product Development and Management Association (PDMA) chapters of Minnesota and Wisconsin, and supported by Pragmatic Institute™.