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Webinar: The Nine No-No's of Voice of the Customer Research
In this 30-minute presentation, Chad shares a methodology for conducting voice of the customer (VOC) research projects, centered around one-on-one interviews with customers. Chad explains a nine-step process for VOC projects, highlighting what TO DO and what NOT TO DO in each step. Visual examples of tools and artifacts from actual projects are presented.
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This webinar was part of ProductCamp Twin States 2020, hosted virtually on Nov. 6th & 7th, 2020, by the Product Development and Management Association (PDMA) chapters of Minnesota and Wisconsin, and supported by Pragmatic Institute™.

"Let me help you get your solution to a market that cares."
cSquaredE
2821 E Lake of the Isles Pkwy
Minneapolis, MN 55408
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Tel: 508.667.3890
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