top of page
Webinar: The Nine No-No's of Voice of the Customer Research

In this 30-minute presentation, Chad shares a methodology for conducting voice of the customer (VOC) research projects, centered around one-on-one interviews with customers.  Chad explains a nine-step process for VOC projects, highlighting what TO DO and what NOT TO DO in each step. Visual examples of tools and artifacts from actual projects are presented. 

This webinar was part of ProductCamp Twin States 2020, hosted virtually on Nov. 6th & 7th, 2020, by the Product Development and Management Association (PDMA) chapters of Minnesota and Wisconsin, and supported by Pragmatic Institute™.

Chad Eckes strategy consulting
"Let me help you get your solution to a market that cares."


2821 E Lake of the Isles Pkwy

Minneapolis, MN 55408

Tel: 508.667.3890

Thanks! Message sent.

bottom of page