Go-to-market, M&A and exit strategy advisory for B2B software & SaaS companies
C Squared E, LLC ("cSquaredE") is a boutique management consulting firm focused on helping enterprise technology, software and software-as-a-service (SaaS) businesses. Having served over 35 clients across 90 short- and long-term engagements, the firm has consistently helped companies grow by analyzing markets, devising strategies, and executing on well-laid plans. cSquaredE was founded in 2008 by Chad Eckes, the firm's sole principal.
OVER 35 CLIENTS SERVED, INCLUDING:
VALUE PROPOSITION
When clients hire cSquaredE, either for a strategic project or for interim leadership assistance, they can expect to realize one or more of the following benefits:
Improved
go-to-market strategies and processes
Enhanced
data-driven decision-making
Quicker
gathering of market and competitive intelligence
Rapid
generation of financial models and business plans
Superior
product marketing plans, budgets and practices
Growth
in marketing funnels and revenue
Stronger
team alignment to vision and goals
Comprehensive
identification of M&A synergies and potential risks
Expansion
of entrepreneurial practices and thinking
Development
of Pragmatic Framework™ methods
CASE STUDIES
CLIENT PROFILE
Clinical decision support software business
SITUATION
A 2-year old product with under-performing sales was lacking focus and being questioned by upper management. Was there a problem with the product, or was the market not really there?
RESULT
Chad conducted primary and secondary research, to uncover the voice of the market, and provided recommendations on where to take the product. After additional investments were made in the product and in marketing, sales grew 100% over the next two years.
SERVICES and WORK SAMPLES
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Conducting bespoke primary market and customer research
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Identifying attractive market segments
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Defining product positioning, pricing, and go-to-market strategies
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Developing business plans and financial models
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Serving as an interim strategy, corporate development, or marketing leader
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Assessing and improving go-to-market teams
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Identifying acquisition targets and performing due diligence
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Building board presentations
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Preparing companies for exit / recapitalization
MARKET RESEARCH PRESENTATION
Results of a market landscape study to identify market size, market growth rates, and the competitive landscape.
SAAS FINANCIALS AND BUSINESS PLAN
Robust Excel model to help forecast a SaaS business' sales, customer acquisition costs (CAC) and lifetime value (LTV).
CORPORATE DEVELOPMENT M&A
Library of slides used during a buy-side client engagement, showcasing processes, analysis and strategic thinking.
SEGMENTATION SCORECARD
Methodical approach to evaluating a list of potential market segments to target, resulting in a ranking based on observable attributes.
QUALITATIVE RESEARCH REPORT
Readout and recommendations based on in-depth interviews with market experts and potential buyers.
MARKETING PLAN
Annual marketing plan for a technology product, inclusive of total addressable market (TAM) estimates, channel strategy, and demand-generation tactics.
Providing acuity for organic growth, M&A, and exit strategy formation.
cSquaredE
2821 E Lake of the Isles Pkwy
Minneapolis, MN 55408
Tel: 508.667.3890