"We help clients see markets in a new light, chart their course to growth, and execute on well-thoughtout plans."
Chad Eckes, Founder and Principal, cSquaredE

C Squared E, LLC ("cSquaredE") is a boutique management consulting firm focused on helping enterprise technology, software and software-as-a-service (SaaS) businesses.  Having served over 25 clients, via short- and long-term engagements, the firm has consistently helped companies grow by analyzing markets, devising strategies, and executing on well-laid plans.  cSquaredE was founded in 2008 by Chad Eckes, the firm's sole principal.

 
 
VALUE PROPOSITION

When clients hire cSquaredE, either for a strategic project or for interim leadership assistance, they can expect to realize one or more of the following benefits:

Improved

go-to-market strategies and processes

Enhanced

data-driven decision-making

Quicker

gathering of market and competitive intelligence

Rapid

generation of financial models and business plans

Superior

product marketing plans, budgets and practices

Growth

in marketing funnels and revenue

Stronger

team alignment to vision and goals

Comprehensive

identification of M&A synergies and potential risks

Expansion

of entrepreneurial practices and thinking

Development

of Pragmatic Marketing Framework methods

"Chad is numbers-driven, as opposed to relying on feelings.  It's great to feel things, but it's a different thing altogether to support feelings with actual data."
Jai Kissoon, CEO OurFamilyWIzard.com
"Chad can represent the needs of a particular company, or marketing department, and be in sync with different leadership styles right from the start."
Chris Wells, SVP/GM Rimage
Jai Kasoon, CEO OurFamilyWIzard.com
 
CASE STUDIES

CLIENT PROFILE

Clinical decision support software business

SITUATION

A 2-year old product with under-performing sales was lacking focus and being questioned by upper management.  Was there a problem with the product, or was the market not really there?

RESULT

Chad conducted primary and secondary research, to uncover the voice of the market, and provided recommendations on where to take the product.  After additional investments were made in the product and in marketing, sales grew 100% over the next two years.

 
SERVICES and WORK SAMPLES
  • Conducting primary and secondary market research

  • Obtaining the voice of the customer

  • Identifying attractive market segments

  • Creating positioning

  • Performing competitive analysis

  • Defining product pricing

  • Crafting business plans

  • Building financial models

  • Producing strategic plans

  • Conducting SWOT analyses

  • Performing due diligence

  • Defining go-to-market strategies

  • Creating marketing plans

MARKET RESEARCH PRESENTATION

Results of a market landscape study to identify potential threats and opportunities for a new SaaS solution.  Download 

SAAS FINANCIALS AND BUSINESS PLAN

Robust Excel model to help forecast a SaaS business' growth.  Download

MARKETING PLAN

Comprehensive document defining a full year's marketing plan for a new product, inclusive of market opportunity estimates, channel strategy, and demand-generation tactics.  Download 

MARKET APPROACH PRESENTATION

Executive presentation that dissects an industry and prescribes an approach to becoming a market-maker.

Download

 
"Let me help you get your solution to a market that cares."

cSquaredE

2821 E Lake of the Isles Pkwy

Minneapolis, MN 55408

chad.eckes@csquarede.com

Tel: 508.667.3890

© 2019 C Squared E, LLC

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