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Reduce uncertainty
Win your market
Build long-term value
ABOUT

C Squared E, LLC ("cSquaredE") is a boutique management consulting firm focused on helping enterprise technology, software and software-as-a-service (SaaS) businesses.  Having served over 35 clients across 90 short- and long-term engagements, the firm has consistently helped companies grow by analyzing markets, devising strategies, and executing on well-laid plans.  cSquaredE was founded in 2008 by Chad Eckes, the firm's sole principal.

OVER 35 CLIENTS SERVED, INCLUDING:
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VALUE PROPOSITION
VALUE PROPOSITION

When clients hire cSquaredE, either for a strategic project or for interim leadership assistance, they can expect to realize one or more of the following benefits:

Improved
go-to-market strategies and processes

Enhanced

data-driven decision-making

Quicker

gathering of market and competitive intelligence

Rapid

generation of financial models and business plans

Superior

product marketing plans, budgets and practices

Growth

in marketing funnels and revenue

Stronger

team alignment to vision and goals

Comprehensive

identification of M&A synergies and potential risks

Expansion

of entrepreneurial practices and thinking

Development

of Pragmatic Framework methods

CASE STUDIES
CASE STUDIES

CLIENT PROFILE

Clinical decision support software business

SITUATION

A 2-year old product with under-performing sales was lacking focus and being questioned by upper management.  Was there a problem with the product, or was the market not really there?

RESULT

Chad conducted primary and secondary research, to uncover the voice of the market, and provided recommendations on where to take the product.  After additional investments were made in the product and in marketing, sales grew 100% over the next two years.

SERVICES and WORK SAMPLES
SERVICES and WORK SAMPLES
  • Conducting bespoke primary market and customer research

  • Identifying attractive market segments

  • Defining product positioning, pricing, and go-to-market strategies

  • Developing business plans and financial models

  • Serving as an interim strategy, corporate development, or marketing leader

  • Assessing and improving go-to-market teams

  • Identifying acquisition targets and performing due diligence

  • Building board presentations

  • Preparing companies for exit / recapitalization

MARKET RESEARCH PRESENTATION

Results of a market landscape study to identify market size, market growth rates, and the competitive landscape.

SAAS FINANCIALS AND BUSINESS PLAN

Robust Excel model to help forecast a SaaS business' sales, customer acquisition costs (CAC) and lifetime value (LTV). 

CORPORATE DEVELOPMENT M&A

Library of slides used during a buy-side client engagement, showcasing processes, analysis and strategic thinking.

SEGMENTATION SCORECARD

Methodical approach to evaluating a list of potential market segments to target, resulting in a ranking based on observable attributes.

QUALITATIVE RESEARCH REPORT

Readout and recommendations based on in-depth interviews with market experts and potential buyers. 

MARKETING PLAN

Annual marketing plan for a technology product, inclusive of total addressable market (TAM) estimates, channel strategy, and demand-generation tactics. 

CONTACT
Chad Eckes strategy consulting
Providing acuity for organic growth, M&A, and exit strategy formation.

cSquaredE

2821 E Lake of the Isles Pkwy

Minneapolis, MN 55408

chad.eckes@csquarede.com

Tel: 508.667.3890

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