Go-to-market strategy consulting for B2B software & SaaS companies
"We help clients see markets in a new light, chart their course to growth, and execute on well-thoughtout plans."
Chad Eckes, Founder and Principal, cSquaredE
C Squared E, LLC ("cSquaredE") is a boutique management consulting firm focused on helping enterprise technology, software and software-as-a-service (SaaS) businesses. Having served over 35 clients across 90 short- and long-term engagements, the firm has consistently helped companies grow by analyzing markets, devising strategies, and executing on well-laid plans. cSquaredE was founded in 2008 by Chad Eckes, the firm's sole principal.
OVER 35 CLIENTS SERVED, INCLUDING:
VALUE PROPOSITION
When clients hire cSquaredE, either for a strategic project or for interim leadership assistance, they can expect to realize one or more of the following benefits:
Improved
go-to-market strategies and processes
Enhanced
data-driven decision-making
Quicker
gathering of market and competitive intelligence
Rapid
generation of financial models and business plans
Superior
product marketing plans, budgets and practices
Growth
in marketing funnels and revenue
Stronger
team alignment to vision and goals
Comprehensive
identification of M&A synergies and potential risks
Expansion
of entrepreneurial practices and thinking
Development
of Pragmatic Framework™ methods
CASE STUDIES
CLIENT PROFILE
Clinical decision support software business
SITUATION
A 2-year old product with under-performing sales was lacking focus and being questioned by upper management. Was there a problem with the product, or was the market not really there?
RESULT
Chad conducted primary and secondary research, to uncover the voice of the market, and provided recommendations on where to take the product. After additional investments were made in the product and in marketing, sales grew 100% over the next two years.
SERVICES and WORK SAMPLES
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Conducting primary and secondary research
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Obtaining the voice of the customer
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Identifying attractive market segments
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Creating positioning
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Performing competitive analysis
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Defining product pricing
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Defining go-to-market strategies
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Crafting business plans
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Building financial models
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Producing strategic plans
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Conducting SWOT analyses
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Performing due diligence
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Creating marketing plans
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MARKET RESEARCH PRESENTATION
Results of a market landscape study to identify potential threats and opportunities for a new SaaS solution. Download
SAAS FINANCIALS AND BUSINESS PLAN
Robust Excel model to help forecast a SaaS business' growth. Download
MARKETING PLAN
Comprehensive document defining a full year's marketing plan for a new product, inclusive of market opportunity estimates, channel strategy, and demand-generation tactics. Download
MARKET APPROACH PRESENTATION
Executive presentation that dissects an industry and prescribes an approach to becoming a market-maker.
"Let me help you get your solution to a market that cares."
cSquaredE
2821 E Lake of the Isles Pkwy
Minneapolis, MN 55408
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Tel: 508.667.3890
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