"We help clients see markets in a new light, chart their course to growth, and execute on well-thoughtout plans."
Chad Eckes, Founder and Principal, cSquaredE
C Squared E, LLC ("cSquaredE") is a boutique management consulting firm focused on helping enterprise technology, software and software-as-a-service (SaaS) businesses. Having served over 30 clients across 80+ short- and long-term engagements, the firm has consistently helped companies grow by analyzing markets, devising strategies, and executing on well-laid plans. cSquaredE was founded in 2008 by Chad Eckes, the firm's sole principal.
"Chad is numbers-driven, as opposed to relying on feelings. It's great to feel things, but it's a different thing altogether to support feelings with actual data."
Jai Kissoon, CEO OurFamilyWizard.com
"Chad can represent the needs of a particular company, or marketing department, and be in sync with different leadership styles right from the start."
Chris Wells, SVP/GM $80M computer peripherals company
Jai Kasoon, CEO OurFamilyWIzard.com
When clients hire cSquaredE, either for a strategic project or for interim leadership assistance, they can expect to realize one or more of the following benefits:
go-to-market strategies and processes
gathering of market and competitive intelligence
generation of financial models and business plans
product marketing plans, budgets and practices
in marketing funnels and revenue
team alignment to vision and goals
identification of M&A synergies and potential risks
of entrepreneurial practices and thinking
of Pragmatic Framework™ methods
Clinical decision support software business
A 2-year old product with under-performing sales was lacking focus and being questioned by upper management. Was there a problem with the product, or was the market not really there?
Chad conducted primary and secondary research, to uncover the voice of the market, and provided recommendations on where to take the product. After additional investments were made in the product and in marketing, sales grew 100% over the next two years.
SERVICES and WORK SAMPLES
Conducting primary and secondary research
Obtaining the voice of the customer
Identifying attractive market segments
Performing competitive analysis
Defining product pricing
Defining go-to-market strategies
Crafting business plans
Building financial models
Producing strategic plans
Conducting SWOT analyses
Performing due diligence
Creating marketing plans
MARKET RESEARCH PRESENTATION
Results of a market landscape study to identify potential threats and opportunities for a new SaaS solution. Download
SAAS FINANCIALS AND BUSINESS PLAN
Robust Excel model to help forecast a SaaS business' growth. Download
Comprehensive document defining a full year's marketing plan for a new product, inclusive of market opportunity estimates, channel strategy, and demand-generation tactics. Download
MARKET APPROACH PRESENTATION
Executive presentation that dissects an industry and prescribes an approach to becoming a market-maker.
"Let me help you get your solution to a market that cares."
2821 E Lake of the Isles Pkwy
Minneapolis, MN 55408