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Presentation to the Product Development and Management Association (PDMA)

A critical role of product managers and product marketing managers is to understand their market and their customers.


An important method for understanding customer problems can be in-depth interviews with buyers, potential buyers, or other market experts. Interviewing people effectively is a skill that takes practice, and extrapolating the key takeaways from the interviews should follow a defined process, to ensure efficiency and actionable next steps.


Chad Eckes's masterclass on this topic steps learners through a research project, highlighting tools and processes to use, and shares numerous deliverables.  The presentation to PDMA condensed the class into 45 minutes, providing the audience with:

  • Nine key activities in an in-depth interview project, and 

  • Seven main outputs / deliverables from an in-depth interview project

Chad Eckes strategy consulting
"Let me help you get your solution to a market that cares."


2821 E Lake of the Isles Pkwy

Minneapolis, MN 55408

Tel: 508.667.3890

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