How to Avoid Unprofitable Market Segments: A Guide to Smart Targeting

In today’s competitive landscape, wasting resources on the wrong audience can cripple a product’s success. This presentation equips marketing and product pros with the knowledge and tools to confidently identify and avoid unprofitable market segments. Viewers will gain actionable strategies, frameworks and tools to segment markets effectively, and learn techniques to pinpoint unattractive segments.

Key takeaways:

• Name the six characteristics of a market segment
• Describe the benefits of identifying attractive market segments
• Differentiate between structural and needs-based segmentation
• Conduct a workshop to evaluate and prioritize segments