Masterclass in 45 Minutes: Gaining Customer and Market Insights Through In-Depth Interviews

An important method for understanding market problems can be in-depth interviews with buyers, potential buyers, or other market experts. Interviewing people effectively is a skill that takes practice, and extrapolating the key takeaways from the interviews should follow a defined process, to ensure efficiency and actionable next steps.

Chad Eckes’s masterclass on this topic steps learners through a research project, highlighting tools and processes to use, and shares numerous deliverables. The presentation condenses the class into 45 minutes, providing the audience with:

• Nine key activities in an in-depth interview project, and
• Seven main outputs / deliverables from an in-depth interview project